Pride and Cowardice

This is actually not a sequel to a Jane Austen novel. I’m talking about Pride groups around the country that cancelled events this June.

As many of you know, I was one of the organizers of the first protest march immediately after Stonewall. Around 400-500 brave souls came out in the street that day, July 27, 1969. A year later, on June 28, 1970, 10,000 of us trekked up New York’s Sixth Avenue to Central Park, while over 1,000 strutted along Hollywood Boulevard in Los Angeles. In subsequent years, as our movement chalked up legal successes, as we became more acceptable, similar events took place all over the country and overseas. 

Soon enough the corporations moved in. Putting on annual celebrations cost a bundle, and local Pride organizations became dependent on corporate sponsorship. As always, the sponsors began to dominate the festivities, overshadowing our grass roots groups with expensive floats staffed by hired models—near-naked buff young men cavorting to dance music blasted over loudspeakers. The implication was that they didn’t discriminate and would hire your openly gay ass. The real point, of course, was to sell their beer, whiskey, soda, cars, household goods, etc.

They turned our marches into parades, one commercial after another. Dajenya, one of my comrades in the Gay Liberation Front, asked rhetorically, “Are we a movement or a market?” My wife and I stopped going to the San Francisco parades more than two decades years ago. Even then I thought that if the political climate changed, those corporations would dump their gay workers faster than you can hit delete on your keyboard. The last actual march I attended was organized by Reclaim Pride in NYC, 50 years after Stonewall—no floats, no corporate sponsors, no cops.

Now—in 2026—some of the biggest corporations have withdrawn funds from Pride events, in addition to axing DEI initiatives, to suck up to the Trump regime. (Check out the Advocate’s list of companies not to patronize.) https://www.advocate.com/news/companies-that-stopped-sponsoring-pride#rebelltitem13  Police forces and some local governments have become increasingly hostile as well.

As a result, some Pride organizations around the country have scaled down or even cancelled events. I’m aware particularly of such cancellations in Arlington, TX and Eugene, OR. Other cities doing the same include (but are not limited to) Ashtabula OH, Tampa FL, and Tucson AZ. Some of these Pride organizations have said they were cancelling the marches to “protect” LGBT people from potential violence. Other reasons for cancelling are that we can’t march without permits or corporate money.

Fortunately, at the time I write this, young people in both Arlington and Eugene are planning to march anyway, without police permits or corporate sponsorship.

What cowardice! Why did these organizations allow themselves to become so dependent on big money and government? Are they going to tell us to go back in the closet to protect ourselves?

When we first started marching, demonstrating, and protesting, gay sex was illegal in every state except Illinois. We had to deal with police raids and homophobic violence, and with legal discrimination against us in every aspect of life. When we marched, yes, no doubt it was dangerous, but we knew that we wouldn’t win rights or safety by staying home and asking politely.

We did not ask for permission to exist or beg for corporate handouts. Dear friends: this isn’t the time to step back; it’s the time to fight back.

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Comments

9 responses to “Pride and Cowardice”

  1. AIYANA STERN Avatar
    AIYANA STERN

    yes

  2. PHYLLIS STERN Avatar
    PHYLLIS STERN

    yes

  3. Mary Ann Aschenbrenner Avatar
    Mary Ann Aschenbrenner

    Freedom to be who we are, live our lives, find joy is not something that should be subsidized by corporate sponsors … or anyone else. Once we take the subsidy, we lose the freedom because we sold it. Just get out. Walk or march. Enjoy the summer. Make your point. Be yourself.

  4. Lenore Sheridan Avatar
    Lenore Sheridan

    Appreciate the comments about SF Pride. After Dykes on Bikes half the people go to the Civic center party and people are selling jello shots on the streets

    1. Martha Shelley Avatar

      Jello shots sound pretty repulsive to me, but I was never much of a drinker. To each her own, I guess.

  5. Connie O Byrne Avatar
    Connie O Byrne

    Martha, oh have you ever nailed it. Believe it or not here in North Carolina, such a red and conservative state that red runs off on everything, Pride Festivals have not been cancelled, not any of them. Charlotte is still a large 3 day Festival in Downtown Charlotte. It has been moved to later in the summer, not for lack of funds, but simply in the hopes that we might escape the worst of our summer heat and humidity! it’s gonna top out in the triple digits for almost a week straight! No pun intended. Personally, I’m hoping that will let be be there for the first time in several years. We don’t have as many corporate sponsors, for many of the reasons you mentioned, but Duke Power will still light up their office tower in rainbow colors and we’ll still take up all of the main stage and even more side streets each year. And to be precise, when I moved here from Louisville, Kentucky 26 years ago, it was almost impossible to know a festival even took place. Now even small towns all around the state have at least a one day Pride event.
    So let Trump and his minions try to turn us back, but at least here we’re not caving. We might not get as much big money, but we’ve made up for it from smaller companies and lots of small donors, just like our public radio and TV stations have. WE WILL NOT GO BACK!!!

    and as always, thanks for being a voice we need, that challenges us to do more, to be more, and not give up the fight!!!

    1. Martha Shelley Avatar
      Martha Shelley

      So wonderful to hear that the arc of the rainbow is still shining over North Carolina!

  6. Vicki Zeitner Avatar
    Vicki Zeitner

    I agree, and have for years expressed the same critique of corporate creep into progressive movements. It seems to me that the American capitalist beast can (and will try to) appropriate almost anything. Do you think it possible that this corporate creep into the gay liberation movement can be attributed (at least partially) to the lack of radical feminist praxis in contemporary LGBTQ+ groups and the continuing gendered wage gap? Consider that in the United States, men in same-sex marriages have a significantly higher median household income ($141,900) than both opposite-sex married couples ($124,900) and gay women in same-sex marriages ($113,000) due to the gender pay gap (U.S Census Bureau, 2023). And according to Pew Research Center (2023), individual gay men earn 10% more than straight men with similar education, experience and job profiles. Where can the voices of radical BIPOC women be heard?

    Regarding courage, Gay Liberation Front and others of their time did seem to have more of it. Age and cultural demographics were different. The media was different. The system of ownership and control was different. And the domestic military/police forces were a lot different. The whole culture of protest was different. This is a very worthy discussion at this time, about the changing culture of protest!

    1. Martha Shelley Avatar

      I’d say the corporate creep into the gay liberation movement has been going on for decades–starting only a few years after the first gay protest marches, maybe as few as five years (to the best of my recollection). I can’t say much about the lack of radical feminism (either theory or practice) in contemporary LGBTQ+ groups, as I’m only involved on a regular basis with a group formed by some old GLF members and not with some of the younger groups. However, it does seem that we in GLF paved the way for gay people to assimilate into capitalist America, to get what the the old homophile organizations so desperately wanted but could never achieve by pleading for tolerance. Big range here: same-sex marriage, open service in the military (our right to kill and die for corporate profit), even openly gay people in Congress and as state governors, etc. Where are the voices of radical BIPOC women indeed? Drowned out?

      I do think the system of ownership and control have been pretty much the same, just that the owner class has become more and more successful at consolidating wealth and power. tighter corporate And the military and police aren’t all that different–they don’t beat up gays the way they used to, but they continue to beat and murder people of color and immigrants. As for a discussion about the culture of protest, that would require quite a bit of research. Same with a discussion of the media–on the left, from the radical newspapers we used to sell to communication on line; on the right, a consolidation of major news media under control of entities like Fox News, the Murdoch family, etc.

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